How The Twitter Layoffs Affect The Disability Community

The Twitter Logo with the quote “Twitter can not become the de facto Town Square Musk envisions at the expense of the accessibility that once made it great.” Attributed to Ryan Honick

If users want to emphasize how important the continued prioritization of accessibility actually is, we need to lean into one of the best parts about Twitter: how easy it makes it to amplify a cause.
-Alexa Heinrich, Adweek

For many disabled activists, Twitter has long been a place to connect, amplify, and create change. I owe much to a platform that allowed all of that to happen. Conversations with one-time virtual strangers turned into lifelong friends and allies, virtually and otherwise. The platform was never perfect, and detractors abound, but advocacy always faces pushback. Still, Twitter served as an important space where many found community and support as well as a direct line to key influencers; from journalists and brands to celebrities. Twitter was the first social network where it seemed accessibility was its foundation—in more ways than one.

Prior to layoffs, The Accessibility Experience Team was working on myriad projects focused on improving the user experience. For folks with visual disabilities, the team revamped its icons and automated reminders for the use of alt-text. The deaf community saw improvements with captions, and for those with sensory sensitivities Twitter updated its app sounds.

Unfortunately, all of that progress is poised to stop as Musk looks for ways to improve profitability following a number of high-profile advertisers rethinking their relationship with the platform. Companies including General Mills, Oreo company maker Mondelēz International and Pfizer Inc., have temporarily paused their Twitter advertising, according to The Wall Street Journal.

That pressure, coming from groups like Color Of Change, Free Press, the Anti-Defamation League, and GLAAD is the result of Musk haphazardly cutting teams dedicated to diversity, equity, inclusion, and access.

“We are witnessing the real-time destruction of one of the world’s most powerful communications systems,” Nicole Gill director of Accountable Tech told MarketWatch.

Sandra Sucher, a professor of management at Harvard University, told The New York Times Twitter’s cuts were among the most poorly handled that she had seen.

Speaking at an investment conference in New York Friday, Musk said: “Our goal is with Twitter, how do we get 80% of the public to join a digital town square and voice their opinion and exchange ideas and once in a while change their mind?”

With his latest actions, Musk is deliberately leaving out the 20% of the population with disabilities, setting Twitter up to become yet another inaccessible space where disabled people find ourselves unwelcome. Twitter can not become the de facto Town Square Musk envisions at the expense of the accessibility that once made it great.

The World Economic Forum

“There is a global disability inequality crisis. And it can’t be fixed by governments and charities alone. It needs the most powerful force on the planet: business.”
— Caroline Casey, Founder, the Valuable 500

Diversity, Equity, Inclusion and Accessibility (DEIA) is a topic advocates talk about daily. So much work is happening and yet simultaneously so much work remains. Oftentimes, I think of advocacy the way I think of a book jacket. The material might be the same but different covers may resonate with each member of your audience.

As the World Economic Forum kicks off in Davos this week, I thought it was important to highlight the Valuable 500 Initiative—the largest global network of chief executives committed to disability inclusion. Launched in 2019, the initiative aims to “set a new global standard for workplace equality and disability inclusion by engaging 500 private sector corporations to be the tipping point for change and to unlock the business, social and economic value of the 1.3 billion people living with disabilities across the world.”

Some of the world’s biggest companies including Apple, Microsoft, Google, Sony, and Verizon are among its participants.

Although 90% of companies claim to prioritize diversity, only 4% of businesses are focused on making offerings inclusive of disability according to the World Economic Forum.

A May 2022 report published by the Valuable 500 also found that:

• 33% companies surveyed have not developed or begun to implement a digital focus on accessibility
• 29% of companies have a targeted network of disabled consumers or stakeholders.

The cost of excluding people with disabilities represents up to 7% of GDP in some countries. With 28% higher revenue, double net income, 30% higher profit margins, and strong next generation talent acquisition and retention, a disability-inclusive business strategy promises a significant return on investment.

On the federal level, data on inclusion efforts tells a similarly disheartening story. A newly released report by the EEOC found that persons with disabilities remain heavily underrepresented in leadership positions; 10.7% of disabled employees are in positions of leadership vs 16.4% for those without. Further, the report noted that people with disabilities were 53% more likely to involuntarily leave federal service than persons without disabilities.

Clearly, both privately and publicly, a lot of DEIA work remains. These disconnects in the data further support the need for advocacy around not only things like Global Accessibility Awareness Day, but also an increase in disability representation to effectively close these gaps.

Let disabled people not simply have a seat at the table, but a voice in the conversation. Your company will be better off for it.