Kendrick Lamar performs at the Super Bowl XIL Halftime Show in New Orleans, February 9, 2025. He is surrounded by dancers dressed in red, white, and blue.
The National Football League (NFL) Super Bowl halftime show is one of the biggest stages in America. And Kendrick Lamar used it to make damn sure we all got the memo:
We’re still here. We’re not going anywhere. And we will not be silenced.
At a time when Diversity, Equity, and Inclusion is under attack in boardrooms, classrooms, and legislation, Kendrick turned his performance into a statement of resistance—unapologetically centering excellence, activism, and the kind of storytelling that makes certain people very uncomfortable.
And then… there was Samuel L. Jackson as Uncle Sam.
Now, let’s be clear: he didn’t actually curse. But did he need to? The man who practically trademarked the word “motherf—” stood on that stage as the literal face of American power, and you felt the message:
“We see what you’re doing. We’re not going anywhere. And you can’t erase us.”
Speaking of trademarks, Kendrick himself has trademarked his own name with the USPTO, pretty cool!
This wasn’t just a show. It was a masterclass in subversion—and the fact that it happened while the sitting President of the United States was watching? Chef’s kiss.
In a political climate where DEI initiatives are being gutted, this was a defiant cultural moment. Kendrick reminded us that art has always been a tool of protest, and now, he’s carrying that torch, proving that no matter how much pushback DEI faces, the voices demanding justice aren’t leaving the stage.